Tell Your Story: The Power of Sharing the Human Experience Online
The internet has given us infinite reach but what most people don’t realize is that its real power lies in depth. Every post, video, or story you share is a chance to let people see who you really are. Not the highlight reel, but the human being behind it.
For me, telling my story online has been one of the most transformative decisions of my life. Not because of the numbers it reached but because of the relationships it built.
From Noise to Meaning
In my twenties, I posted all the time. My social media feed was filled with parties, late nights, and moments that looked like fun but didn’t reflect who I really was. I posted what I “thought was cool” or what people wanted to see which was the party life. Back then, I thought being visible was the same as being known. It wasn’t. I was performing, not sharing and while the world saw the version of me I wanted them to see, it wasn’t the one I was becoming.
When I started turning my life around (from addict to athlete, and eventually founder) I made a decision: if I was going to keep showing up online, I wanted it to mean something. So I stopped posting for attention and started documenting growth. Not the picture-perfect version, but the process. The small wins, the setbacks, the lessons.
I thought to myself, “I wonder if I can help others by sharing my story?” and that’s when I discovered what storytelling really does: it turns your life into something that helps others make sense of theirs.
The Human Element — Why Stories Matter
We live in an era of digital noise (endless content, endless opinions, etc.) but what cuts through isn’t perfection, it’s honesty. When you share your story, you’re not just marketing, you’re inviting others into your world. You’re showing them your values, your perspective, and the why behind what you do. People don’t connect with brands; they connect with people who make them feel something.
That’s the paradox of the internet… the more human you are, the more your message spreads. My platform only started to grow once I stopped caring what others thought of me and started being my authentic self online.
From Storytelling to Brand Building
My personal journey (from addict to athlete to founder) isn’t my brand; it’s the foundation of it. It’s not about glorifying the past, it’s about showing what’s possible when you rebuild your life around purpose. Those lessons (discipline, accountability, and continuous improvement) became the DNA of everything I’ve built, from my training to my work to HUMN itself.
Telling your story doesn’t mean oversharing; it means being intentional. It’s showing enough truth that people can see what you stand for and why they should believe in you. This has been a crucial element in building HUMN whether it’s meeting new investors, partners, or team members. You’re the pilot of this big plane and the passengers want to be assured that they are safe and will get to where they need to go.
When you do that consistently, your brand stops being content it becomes connection.
The Internet as a Mirror
The internet is often treated like a stage but for founders, creators, and athletes who use it with intention, it’s actually a mirror. Every post reflects what you value. Every story reveals how you think. Every piece of content adds another brushstroke to the portrait of who you are becoming. When you tell your story online, you’re not performing you’re preserving. You’re documenting your evolution in real time. It’s always crazy connecting with people who knew me when I was 25 and hear what I’m at doing at 37 years old but also knowing the work to get to this point. That’s what people respond to. Not the polish, but the progress.
Why This Matters More Than Ever
In an age where AI can generate anything, authenticity is the last unfair advantage. People can tell when something is real. Investors can too. They don’t just want to know what you’re building they want to know who’s building it and why. I can’t tell you how many times I’ve heard, “Omar, we are investing in YOU.”
Your story builds trust before your product does and in a world oversaturated with information, trust is the only thing that scales.
Final Thoughts
Telling your story on the internet isn’t about going viral, it’s about going visible. It’s about showing people who you are, not to impress them, but to invite them into the process. The internet gave me the platform to do that. To go from projecting a version of myself to building something that reflects who I truly am. Because when you share your story, you don’t just build a brand you build belief and belief is what moves people.
