The Access Problem in Health Optimization
Omar Romero, founder of HUMN, breaking down why accessing physician led health optimization has been so difficult and what the HUMN and Thrive Wellness partnership is doing to solve it.
Why Physician Led Care Is the Missing Layer in the Modern Health Club
Omar Romero, founder of HUMN, on why physician led clinical care is the missing layer in the modern health club model and what it means for the future of premium fitness.
The AI Native Health Club
Omar Romero, founder of HUMN, breaking down what it actually looks like to build a health club with AI integrated from the foundation rather than layered onto a legacy model.
The Fitness Industry’s AI Moment
Omar Romero, founder of HUMN, on why the fitness industry is at the same AI inflection point that technology and financial services went through and what it means for operators who recognize it early.
Content is the Product Before the Product Exists
Omar Romero, founder of HUMN, on why content is the most important product a health and wellness brand publishes before a customer ever walks through the door.
Social Media is the New Search Engine
Omar Romero, founder of HUMN, breaking down why social media has become the primary search engine for health and wellness brands in 2026.
The Value Driver Inventory
Omar Romero, founder of HUMN, breaking down the strategic framework behind how he builds partnerships for his Denver health club opening in March 2027.
What 7 Years of Sobriety Taught Me
Omar Romero, founder of HUMN, reflecting on seven years of sobriety and what it built in him as an athlete, a leader, and an entrepreneur.
What Got You Here Won’t Get You There
Omar Romero, founder of HUMN, building the team and systems behind his Denver health club ahead of the March 2027 opening.
Follow the Cable
Omar Romero, founder of HUMN, building relationships across the country ahead of the March 2027 Denver health club opening.
3,000 Outbounds
Omar Romero, founder of HUMN, in the early days of building his Denver health club from the ground up.
From Zero to One
Omar Romero, founder of HUMN, in an investor meeting sharing the vision for his Denver health club opening in 2027.
The Synergistic Ecosystem
Omar Romero, founder of HUMN, at the center of three worlds — corporate, athletics, and health club operator.
Why I’m Running 100 Miles Before I’m Done
Omar Romero, founder of HUMN, training for his 100-mile race before the March 2027 opening of his Denver health club.
The Informed vs The Uninformed
Omar Romero, founder of HUMN, in conversation exploring perspectives on the future of health and fitness.
I Am a Disruptor
Omar Romero, founder of HUMN, a premium health club coming to Denver in 2027.
This Was Never Just About Fitness
HUMN may look like a gym from the outside, but what I’m building was never just about fitness.
The Double Life That Prepared Me for This
For seven years, I lived two completely different lives. What I didn’t realize at the time was that both were preparing me for what I’m building now.
People Invest in People
Business plans and financial models may start the conversation, but people ultimately choose to support the person leading the vision.
The Season of Building
There are seasons in life for exploring and seasons for recovering. This season is about building something that did not exist before.