The Underserved Market No One Is Building For

One of the biggest shifts in modern life is the rise of remote work. Millions of people now operate without a traditional office, and while the flexibility is valuable, it quietly removed something fundamental to the human experience: structure, daily interaction (Teams and social media don’t count), and a sense of belonging. The workplace used to give people a rhythm. Now, most professionals are left to build that rhythm alone.

This shift created a large and profoundly underserved market of remote workers who care deeply about health, community, and personal development, but who no longer have a physical environment that supports any of it and this is the exact gap HUMN was designed to fill.

Remote Work Gave Us Flexibility But It Also Took Something Away

When I worked at CDW, we were in the office every day. It wasn’t just a workplace; it was a community. We shared conversations between meetings, walked to lunch together, trained for races, and celebrated wins as a team. That environment built friendships (Team Wisconsin 4 LIFE), accountability, shared culture, and a sense of progression that went beyond the job itself.

When I transitioned to Gartner, the experience changed dramatically. For four years, I had no office. My coworkers lived in different states. Meetings were virtual, relationships were digital, and the sense of belonging that used to come naturally had to be built intentionally. I had to find my own community and I learned quickly that without a physical space anchoring your day, you have to create your own structure, your own separation from work, and your own network of people who keep you grounded.

Remote work isn’t going away, but neither is the human need for connection, routine, and community. The world changed, but the environments that support this new lifestyle haven’t caught up.

HUMN Creates the Structure Remote Work Removed

Remote professionals need more than a place to exercise or plug in their laptop. They need an environment that brings back the parts of office life that actually mattered. The routine, the separation from home, the energy of being around people who share similar values, and the grounding presence of a space that supports their lifestyle rather than draining it. I talk in depth about this in What Does It Mean To Be HUMN.

HUMN is designed to be that anchor. It’s where someone can train in the morning, work during the day, recover between meetings, and socialize without force or friction. It’s a place where health and community aren’t separate categories; they’re naturally integrated.

For the remote workforce, that integration isn’t a luxury. It's a necessity.

Community Isn’t a Nice-to-Have It’s a Requirement for High-Performance Living

As humans, we were never meant to live entirely behind screens. Remote work solved for productivity but created an entirely new problem: isolation. People now spend their days working independently, attending virtual meetings, and missing the subtle moments of interaction that used to make the workplace meaningful.

A third place like HUMN restores those lost touchpoints. It gives people an environment where connection happens organically not because it's scheduled on a calendar, but because the physical and social design of the space makes it effortless. Remote workers don’t just want community. They depend on it for their mental health, their consistency, and their ability to show up as their best selves.

Health Is Becoming the New Foundation for Career Longevity

Remote workers are motivated, ambitious, and committed to personal growth. However, without boundaries, routines, and community, their physical and mental health is often the first thing to slip. They move less, recover less, and interact less not because they don’t care, but because the environment around them doesn’t support the lifestyle they want to live.

HUMN reintroduces that support system. It provides the space, the tools, the programming, and the environment that remote professionals need to thrive in a world where work and life have become deeply intertwined.

Final Thoughts

The market most people overlook isn’t athletes. It’s not biohackers. It’s not founders. It’s not luxury wellness consumers. It’s the millions of remote workers who want a lifestyle that supports their health, their relationships, their productivity, and their long-term wellbeing. These individuals want community, connection, routine, and a place that feels like theirs. A place that helps them become the best version of themselves.

This is the market that’s been underserved.
This is the market that’s been overlooked.
This is the market HUMN is built for.