The Access Problem in Health Optimization
Omar Romero, founder of HUMN, breaking down why accessing physician led health optimization has been so difficult and what the HUMN and Thrive Wellness partnership is doing to solve it.
The AI Native Health Club
Omar Romero, founder of HUMN, breaking down what it actually looks like to build a health club with AI integrated from the foundation rather than layered onto a legacy model.
Content is the Product Before the Product Exists
Omar Romero, founder of HUMN, on why content is the most important product a health and wellness brand publishes before a customer ever walks through the door.
Social Media is the New Search Engine
Omar Romero, founder of HUMN, breaking down why social media has become the primary search engine for health and wellness brands in 2026.
The Synergistic Ecosystem
Omar Romero, founder of HUMN, at the center of three worlds — corporate, athletics, and health club operator.
This Was Never Just About Fitness
HUMN may look like a gym from the outside, but what I’m building was never just about fitness.