Why Physician Led Care Is the Missing Layer in the Modern Health Club
Omar Romero, founder of HUMN, on why physician led clinical care is the missing layer in the modern health club model and what it means for the future of premium fitness.
The AI Native Health Club
Omar Romero, founder of HUMN, breaking down what it actually looks like to build a health club with AI integrated from the foundation rather than layered onto a legacy model.
The Fitness Industry’s AI Moment
Omar Romero, founder of HUMN, on why the fitness industry is at the same AI inflection point that technology and financial services went through and what it means for operators who recognize it early.
Content is the Product Before the Product Exists
Omar Romero, founder of HUMN, on why content is the most important product a health and wellness brand publishes before a customer ever walks through the door.
Social Media is the New Search Engine
Omar Romero, founder of HUMN, breaking down why social media has become the primary search engine for health and wellness brands in 2026.
The Value Driver Inventory
Omar Romero, founder of HUMN, breaking down the strategic framework behind how he builds partnerships for his Denver health club opening in March 2027.
What Got You Here Won’t Get You There
Omar Romero, founder of HUMN, building the team and systems behind his Denver health club ahead of the March 2027 opening.
Follow the Cable
Omar Romero, founder of HUMN, building relationships across the country ahead of the March 2027 Denver health club opening.
3,000 Outbounds
Omar Romero, founder of HUMN, in the early days of building his Denver health club from the ground up.
From Zero to One
Omar Romero, founder of HUMN, in an investor meeting sharing the vision for his Denver health club opening in 2027.
The Synergistic Ecosystem
Omar Romero, founder of HUMN, at the center of three worlds — corporate, athletics, and health club operator.
The Informed vs The Uninformed
Omar Romero, founder of HUMN, in conversation exploring perspectives on the future of health and fitness.