Fitness is a Commodity
Omar Romero Omar Romero

Fitness is a Commodity

Fitness is easy to replicate. Culture is not. The difference between the two is what determines whether a space is interchangeable or irreplaceable.

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Letting Go of the Golden Handcuffs
Omar Romero Omar Romero

Letting Go of the Golden Handcuffs

Golden handcuffs aren’t really about money. They’re about fear disguised as safety, and the quiet cost of staying comfortable for too long.

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When Do You Know You’ve Made It as a Founder?
Omar Romero Omar Romero

When Do You Know You’ve Made It as a Founder?

For a long time, I thought there would be a moment where it would all click. A milestone where I could finally say I made it. The more time I spend building, the more I realize that moment doesn’t really exist.

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From Mopping Floors to Building HUMN
Omar Romero Omar Romero

From Mopping Floors to Building HUMN

HUMN did not start in 2025. It started over 20 years ago with mopping gym floors, learning how health spaces really work, and slowly building toward something meant to last.

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My Word for 2026
Omar Romero Omar Romero

My Word for 2026

As I move into 2026, the word I’m carrying with me is focus. A reflection on clarity, limiting distractions, and protecting what matters most while building HUMN.

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Everything Counts: The Career Lessons I Didn’t Know I Was Preparing For
Omar Romero Omar Romero

Everything Counts: The Career Lessons I Didn’t Know I Was Preparing For

Before HUMN, there were fourteen years of lessons I didn’t know I was learning. From door-to-door sales to CDW to Gartner, every chapter shaped the person I am today. This article reflects on the experiences that built me, the skills that stayed with me, and the truth that everything counts even when we don’t see it in the moment.

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What Does It Mean to Be HUMN?
Omar Romero Omar Romero

What Does It Mean to Be HUMN?

As HUMN grows, so does the pressure and the need to stay grounded. This is a reflection on ambition, balance, and what it truly means to stay human while building something meaningful.

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